UX design – best practice

  1. The problem(s) you had to solve or the hypothesis you came up with for solving it
    1. Example: Our application got negative reviews because users weren’t receiving alerts about new sales on the site. Based on the content of the reviews, we hypothesized that users were not aware that they could adjust notification settings in the application.
  2. Your specific role in the project and how you collaborated with others
    1. Example: I was the sole UX designer on an Agile team comprised of 3 developers, a product owner, a scrum master, and a quality engineer. I was responsible for determining the overall design direction of the project, while collaborating with the rest of the team on ideation.
  3. How you came to your proposed solution(s)
    1. Example: Usability testing showed that users did not realize that they could adjust their notification settings. We decided to design the notification settings to be more prominent in the site navigation.
  4. How your proposed solution(s) solved the problem
    1. Example: We conducted additional usability testing with the same tasks and our new design, which showed an increase in findability compared to the previous round of testing. Users were able to adjust their notification settings, which gave them access to new sales alerts.
  5. Challenges you faced, including design concepts that were ultimately not pursued
    1. Example: During ideation, we went through several different design concepts that ultimately did not completely satisfy user needs. One design concept that we prototyped displayed the notification settings in a modal when users logged in, but it caused frustration because people had to close it to complete their original task.
  6. How the project affected the users and the business
    1. Example: Because users were now able to turn on new-sales notifications, sales increased by 15%. Our application reviews have skewed positive and customer-satisfaction survey scores have increased.
  7. What you learned
    1. Example: Because of this project, we realized the importance of prototype testing for exploring new design concepts. It made us test new designs to make sure they were viable solutions before putting in development effort.